Brochure Design With Illustrator
Adobe offers products that are powerful, innovative and reliable enough for the professional designer. One of the most common tasks any design professional will be asked to perform is designing a brochure. With Adobe Illustrator, you don't even have to be a professional to design a winning brochure.
Because Adobe Illustrator has made use of interactive tools, anyone can make a brochure with Adobe Illustrator CS3 that combines the basic elements of good style without spending the next two years in college.
Begin your brochure design in Adobe Illustrator by using the square shape tools to block a layout. Basically, you're using blocks of color within Adobe Illustrator to show where you think the title, images and content should be in your brochure. Remember that everything should be arranged in order of importance. When creating the cover of your brochure in Adobe Illustrator, make sure it contains the most important information - your logo, name and a quick reference to the products/services offered. Inside the brochure, the most important information belongs at the top of the page instead of the bottom.
With your blocks in place, it's time to start filling in the areas. You don't need to leave many of the actual blocks in place - bars, boxes and borders work well to separate busy areas, but using too many of them can make your brochure look cluttered. Where these elements are important, take a look at the different designs that Adobe Illustrator has ready for you to use so that you can save time.
When in Adobe Illustrator, take your time placing actual text and images in your brochure. Use Adobe Illustrator's "Move" tool to reposition text and graphics - sometimes all it takes is a little movement to make a big difference.
Once you're satisfied with the general layout of all your items, take a look at Adobe Illustrator CS3's text tools. Content that is more important should be bigger, bolder and brighter. Consider changing the text color or making important words bold.
Finally, when you think you're done, take some time using Adobe Illustrator's color harmony tools. Colors are the first thing that will be noticed about your brochure and you need to be certain that they work well together. Using Adobe Illustrator's color harmony tools, you can quickly change the color of boxes, text and anything else in your brochure just by clicking a color box and feel confident that everything is tied seamlessly together.
