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6 Apr 2011 By Bibey

The Software Formerly Known As Quicktax Is Now Turbotax Canada

27 Jan

An explanation of why Quicktax has become Turbotax and how it impact on this tax software.

Intuit have confirmed that the brand Quicktax Canada, which was called Turbotax in most of the rest of the world, is now being phased out as a marque with remaining products to be relabelled as Turbotax Canada. This is a natural evolution as most of the products had been beefed up and rolled into Turbotax and marketed to Canadians anyway, with just a few remaining like Quicktax Standard and Platinum.

All current Turbotax and Quicktax discounts will still apply. You should also check out our overview of Intuit's 2011 software. If you're interested checkout the 2011 Intuit range including updated Quickbooks and Intuit's point of sale software.

Here's the comment we received from the Intuit marketing team:

Our colleagues who market TurboTax in the US spend a significant amount on mass advertising every season, much of which spills into Canada. We'll eliminate brand confusion and take fuller advantage of a unified brand by adopting the moniker TurboTax Canada. Quicktax Canada will cease operating by the end of the tax year 2010.