Software Manifesto

Our Core Beliefs

Our 10 Principles

Our products are built by developers for developers. Here are our fundamental beliefs in how data should be used to improve software development.

Developer First

We value developer privacy, productivity, and happiness above all.

In Data We Trust

Development is a team sport. Data should be used to build trust, not to destroy it.

Data for Good

Data should be positive and motivational, not negative and demoralizing.

Data for One, Data for All

Context matters. Teams and managers should all see the same anonymized, summary data. Your specific data should be just for you. We will not share your specific data and name with your boss, ever.

First Track All the Data

We can’t predetermine the underlying data relationships that really matter over time. Tracking data is the first step. Because data needs data.

Data Curiosity

An open mind is key to finding value in data. Don’t rush to judgment. Even simple, quantitative metrics can lead to profound results.

Give Before Take

We use data to give developers tools that provide value and delight, save time, and eliminate context switching. We are not building micro-management spyware for engineering overlords.

Action Over Insight

Data isn’t just an intellectual exercise. It needs to be translated into action. It’s the old adage—measure what you want to improve.

Simplicity Rules

Data is at its best when presented in a simple, elegant way.

Social Responsibility

We must all do our part to fight bias, racism, and inequality, including bias in data and its uses.